{"id":443,"date":"2026-04-19T08:08:37","date_gmt":"2026-04-19T00:08:37","guid":{"rendered":"https:\/\/wangqf.com\/?p=443"},"modified":"2026-04-19T08:08:37","modified_gmt":"2026-04-19T00:08:37","slug":"%e3%80%90%e6%af%8f%e6%97%a5%e5%a5%bd%e4%b9%a6%e6%8e%a8%e8%8d%90%e3%80%91%e3%80%8a%e5%ae%9a%e4%bd%8d%e3%80%8b-%e5%9c%a8%e4%bf%a1%e6%81%af%e5%a4%a7%e7%88%86%e7%82%b8%e6%97%b6%e4%bb%a3","status":"publish","type":"post","link":"https:\/\/wangqf.com\/?p=443","title":{"rendered":"\u3010\u6bcf\u65e5\u597d\u4e66\u63a8\u8350\u3011\u300a\u5b9a\u4f4d\u300b\u2014\u2014\u5728\u4fe1\u606f\u5927\u7206\u70b8\u65f6\u4ee3\u5360\u9886\u5fc3\u667a"},"content":{"rendered":"

# \u3010\u6bcf\u65e5\u597d\u4e66\u63a8\u8350\u3011\u300a\u5b9a\u4f4d\u300b\uff08Positioning\uff09<\/p>\n

**\u4f5c\u8005**\uff1a\u827e\u00b7\u91cc\u65af (Al Ries) & \u6770\u514b\u00b7\u7279\u52b3\u7279 (Jack Trout)<\/p>\n

\u8fd9\u662f\u4e00\u672c\u88ab\u8a89\u4e3a\u201c\u8425\u9500\u754c\u300a\u5723\u7ecf\u300b\u201d\u7684\u7ecf\u5178\u8457\u4f5c\u3002\u65e0\u8bba\u662f\u63a8\u9500\u4ea7\u54c1\u3001\u7ecf\u8425\u516c\u53f8\uff0c\u8fd8\u662f\u4f60\u81ea\u5df1\u7684\u804c\u4e1a\u53d1\u5c55\uff0c\u8fd9\u672c\u4e66\u90fd\u80fd\u7ed9\u4f60\u5de8\u5927\u7684\u542f\u53d1\u3002\u73b0\u4ee3\u793e\u4f1a\u4fe1\u606f\u5927\u7206\u70b8\uff0c\u6211\u4eec\u7684\u5927\u8111\u6839\u672c\u8bb0\u4e0d\u4f4f\u90a3\u4e48\u591a\u4e1c\u897f\u3002\u6240\u4ee5\uff0c\u4f60\u60f3\u8ba9\u522b\u4eba\u8bb0\u4f4f\u4f60\uff0c\u5c31\u4e0d\u80fd\u9760\u201c\u6211\u8bf4\u5f97\u591a\u597d\u542c\u201d\uff0c\u800c\u662f\u8981**\u5728\u522b\u4eba\u8111\u5b50\u91cc\u201c\u5360\u4e2a\u5751\u201d**\u3002\u8fd9\u4e2a\u8fc7\u7a0b\uff0c\u5c31\u53eb\u201c\u5b9a\u4f4d\u201d\u3002<\/p>\n

\u4e0b\u9762\u6211\u4eec\u7528\u901a\u4fd7\u7684\u5927\u767d\u8bdd\uff0c\u6309\u903b\u8f91\u628a\u8fd9\u672c\u4e66\u7684\u6838\u5fc3\u7cbe\u9ad3\u5f7b\u5e95\u62c6\u89e3\u5f00\uff1a<\/p>\n

### \u6838\u5fc3\u7cbe\u9ad3\u4e00\uff1a\u4ec0\u4e48\u662f\u5b9a\u4f4d\uff1f\uff08\u4e0d\u8981\u6539\u53d8\u4ea7\u54c1\uff0c\u8981\u6539\u53d8\u8ba4\u77e5\uff09
\n\u4ee5\u524d\u505a\u4e70\u5356\uff0c\u5927\u5bb6\u90fd\u5728\u62fc\u4ea7\u54c1\uff1a\u6211\u7684\u8f66\u8dd1\u5f97\u5feb\u3001\u6211\u7684\u8863\u670d\u5e03\u6599\u597d\u3002\u4f46\u300a\u5b9a\u4f4d\u300b\u544a\u8bc9\u4f60\uff1a\u8fd9\u62db\u6ca1\u7528\u4e86\uff01\u56e0\u4e3a\u73b0\u5728\u597d\u4ea7\u54c1\u592a\u591a\u4e86\uff0c\u4fe1\u606f\u6ee1\u5929\u98de\u3002<\/p>\n

\u5b9a\u4f4d\u7684\u7cbe\u9ad3\u5728\u4e8e\uff1a**\u5b9a\u4f4d\u4e0d\u662f\u4f60\u53bb\u5bf9\u4ea7\u54c1\u505a\u4ec0\u4e48\u6539\u9020\uff0c\u800c\u662f\u4f60\u53bb\u5bf9\u6f5c\u5728\u5ba2\u6237\u7684\u201c\u5927\u8111\u201d\u505a\u4ec0\u4e48\u6539\u9020\u3002**
\n\u5927\u8111\u6709\u4e24\u4e2a\u7279\u70b9\uff1a
\n1. **\u5bb9\u91cf\u6709\u9650\uff0c\u6781\u5ea6\u8ba8\u538c\u590d\u6742**\uff1a\u5e7f\u544a\u518d\u82b1\u54e8\u4e5f\u6ca1\u7528\uff0c\u5927\u5bb6\u53ea\u4f1a\u8bb0\u4f4f\u6700\u7b80\u5355\u76f4\u63a5\u7684\u4e1c\u897f\u3002
\n2. **\u5148\u5165\u4e3a\u4e3b**\uff1a\u4e00\u65e6\u5927\u8111\u5bf9\u4f60\u5f62\u6210\u4e86\u67d0\u79cd\u5370\u8c61\uff0c\u518d\u60f3\u6539\u53d8\u6bd4\u767b\u5929\u8fd8\u96be\u3002
\n\u6240\u4ee5\uff0c\u4f60\u7ed9\u51fa\u7684\u4fe1\u606f\u5fc5\u987b\u50cf\u4e00\u628a\u5c16\u5200\uff0c\u5265\u79bb\u6389\u6240\u6709\u5e9f\u8bdd\uff0c\u6781\u5ea6\u7b80\u5316\uff0c\u624d\u80fd\u6df1\u6df1\u5730\u5207\u5165\u5e76\u7559\u5728\u522b\u4eba\u7684\u8111\u6d77\u91cc\u3002<\/p>\n

### \u6838\u5fc3\u7cbe\u9ad3\u4e8c\uff1a\u5927\u8111\u91cc\u7684\u201c\u5c0f\u9636\u68af\u201d\uff08\u6392\u540d\u51b3\u5b9a\u751f\u6b7b\uff09
\n\u4eba\u4eec\u5728\u4e70\u4e1c\u897f\u7684\u65f6\u5019\uff0c\u8111\u5b50\u91cc\u5bf9\u6bcf\u4e00\u7c7b\u4ea7\u54c1\u90fd\u6709\u4e00\u4e2a\u201c\u9636\u68af\u201d\u3002\u6bd4\u5982\u4f60\u60f3\u559d\u53ef\u4e50\uff0c\u8111\u5b50\u91cc\u7684\u9636\u68af\u6700\u9ad8\u5904\u662f\u53ef\u53e3\u53ef\u4e50\uff0c\u7b2c\u4e8c\u7ea7\u662f\u767e\u4e8b\u53ef\u4e50\uff0c\u53ef\u80fd\u5c31\u6ca1\u6709\u7b2c\u4e09\u7ea7\u4e86\u3002
\n– **\u5982\u679c\u4f60\u662f\u884c\u4e1a\u8001\u5927\uff08\u68af\u5b50\u9876\u7aef\uff09**\uff1a\u4f60\u8981\u505a\u7684\u5c31\u662f\u4e0d\u65ad\u5f3a\u5316\u4f60\u7684\u201c\u7b2c\u4e00\u201d\u8eab\u4efd\u3002\u7b2c\u4e00\u540d\u901a\u5e38\u4f1a\u62ff\u8d70\u5e02\u573a\u6700\u5927\u7684\u4efd\u989d\u3002\u6bd4\u5982\u53ef\u53e3\u53ef\u4e50\u5c31\u5f3a\u8c03\u81ea\u5df1\u662f\u201c\u6b63\u5b97\u7684\u201d\u3002
\n– **\u5982\u679c\u4f60\u662f\u7b2c\u4e8c\u540d\u751a\u81f3\u66f4\u9760\u540e**\uff1a\u5343\u4e07\u5343\u4e07\u522b\u53bb\u548c\u8001\u5927\u786c\u78b0\u786c\uff01\u5982\u679c\u8001\u5927\u8bf4\u81ea\u5df1\u5927\uff0c\u4f60\u5c31\u4e0d\u8981\u4e5f\u8bf4\u81ea\u5df1\u5927\u3002\u4f60\u8981\u5728\u8fd9\u4e2a\u9636\u68af\u4e0a**\u627e\u4e2a\u7a7a\u4f4d**\uff0c\u6216\u8005\u5e72\u8106**\u91cd\u65b0\u7acb\u4e2a\u68af\u5b50**\u3002\u6bd4\u5982\u5f53\u5e74\u4e03\u559c\u6c7d\u6c34\u600e\u4e48\u51fa\u5708\u7684\uff1f\u5b83\u5927\u58f0\u558a\u51fa\u81ea\u5df1\u662f\u201c\u975e\u53ef\u4e50\u201d\u3002\u8fd9\u4e00\u55d3\u5b50\uff0c\u76f4\u63a5\u5728\u6d88\u8d39\u8005\u8111\u5b50\u91cc\u65b0\u5efa\u4e86\u4e00\u4e2a\u7a7a\u4f4d\uff0c\u5c31\u5750\u5728\u4e86\u6240\u6709\u53ef\u4e50\u7684\u5bf9\u7acb\u9762\uff0c\u5927\u83b7\u6210\u529f\u3002<\/p>\n

### \u6838\u5fc3\u7cbe\u9ad3\u4e09\uff1a\u5982\u4f55\u627e\u7a7a\u4f4d\uff1f\u4e09\u79cd\u8d85\u5b9e\u7528\u7b56\u7565
\n\u5982\u679c\u4f60\u4e0d\u662f\u884c\u4e1a\u7b2c\u4e00\uff0c\u600e\u4e48\u5728\u522b\u4eba\u8111\u5b50\u91cc\u5360\u5751\uff1f\u4e66\u91cc\u7ed9\u4e86\u51e0\u4e2a\u72e0\u62db\uff1a
\n1. **\u62a2\u5148\u505a\u67d0\u4e2a\u201c\u7ec6\u5206\u9886\u57df\u201d\u7684\u7b2c\u4e00**\uff1a\u4eba\u4eec\u53ea\u8bb0\u5f97\u4e16\u754c\u4e0a\u7b2c\u4e00\u9ad8\u5cf0\u662f\u73e0\u7a46\u6717\u739b\u5cf0\uff0c\u7b2c\u4e8c\u9ad8\u5cf0\u662f\u8c01\uff1f\u6ca1\u51e0\u4e2a\u4eba\u77e5\u9053\u3002\u5982\u679c\u4f60\u5728\u73b0\u6709\u7684\u5708\u5b50\u91cc\u505a\u4e0d\u4e86\u7b2c\u4e00\uff0c\u90a3\u5c31**\u7f29\u5c0f\u5708\u5b50\uff0c\u6216\u8005\u521b\u9020\u4e00\u4e2a\u65b0\u5708\u5b50\uff0c\u5728\u8fd9\u4e2a\u65b0\u5708\u5b50\u91cc\u505a\u7b2c\u4e00**\u3002\u6bd4\u5982\uff1a\u4f60\u4e0d\u662f\u7b2c\u4e00\u5bb6\u9020\u7535\u8111\u7684\uff0c\u4f46\u4f60\u53ef\u4ee5\u505a\u7b2c\u4e00\u5bb6\u9020\u201c\u9ad8\u6863\u5546\u52a1\u4e2a\u4eba\u7535\u8111\u201d\u7684\u3002
\n2. **\u62b1\u5927\u817f\uff08\u5173\u8054\u5b9a\u4f4d\uff09**\uff1a\u5982\u679c\u4f60\u662f\u4e2a\u5c0f\u900f\u660e\uff0c\u6700\u597d\u7684\u529e\u6cd5\u5c31\u662f\u628a\u81ea\u5df1\u548c\u884c\u4e1a\u6700\u725b\u7684\u8001\u5927\u7ed1\u5728\u4e00\u8d77\u3002\u5f53\u5e74\u963f\u7ef4\u65af\u79df\u8f66\u516c\u53f8\u662f\u4e2a\u4e07\u5e74\u8001\u4e8c\uff0c\u5b83\u5e72\u8106\u6253\u51fa\u5e7f\u544a\uff1a\u201c\u6211\u4eec\u662f\u7b2c\u4e8c\uff0c\u6240\u4ee5\u6211\u4eec\u670d\u52a1\u66f4\u52aa\u529b\uff01\u201d\u76f4\u63a5\u501f\u7528\u8001\u5927\u7684\u540d\u6c14\uff0c\u8ba9\u5927\u5bb6\u8bb0\u4f4f\u4e86\u5b83\u3002
\n3. **\u7ed9\u5bf9\u624b\u201c\u8d34\u6807\u7b7e\u201d\uff08\u91cd\u65b0\u5b9a\u4f4d\u5bf9\u624b\uff09**\uff1a\u627e\u51fa\u7ade\u4e89\u5bf9\u624b\u8eab\u4e0a\u7684\u5f31\u70b9\uff08\u6700\u597d\u662f\u5b83\u4f18\u70b9\u80cc\u540e\u7684\u81f4\u547d\u5f31\u70b9\uff09\uff0c\u7136\u540e\u628a\u8fd9\u4e2a\u5f31\u70b9\u6302\u5728\u5b83\u8116\u5b50\u4e0a\u3002\u6bd4\u5982\u6cf0\u8bfa\u6b62\u75db\u836f\u5f53\u5e74\u4e3a\u4e86\u6253\u8d25\u8001\u5927\u54e5\u963f\u53f8\u5339\u6797\uff0c\u5b83\u4e0d\u5439\u81ea\u5df1\u6b62\u75db\u6548\u679c\u591a\u597d\uff0c\u800c\u662f\u5230\u5904\u5ba3\u4f20\u201c\u963f\u53f8\u5339\u6797\u4f1a\u4f24\u80c3\uff0c\u6cf0\u8bfa\u4e0d\u4f1a\u201d\u3002\u4e00\u4e0b\u5b50\u5c31\u628a\u963f\u53f8\u5339\u6797\u91cd\u65b0\u5b9a\u4f4d\u6210\u4e86\u201c\u4f1a\u4f24\u80a0\u80c3\u7684\u836f\u201d\u3002<\/p>\n

### \u6838\u5fc3\u7cbe\u9ad3\u56db\uff1a\u540d\u5b57\u5c31\u662f\u7b2c\u4e00\u9053\u9632\u7ebf
\n\u5343\u4e07\u522b\u4e71\u8d77\u540d\u5b57\uff01\u540d\u5b57\u662f\u5b9a\u4f4d\u7684\u7b2c\u4e00\u6b65\u3002\u4e00\u4e2a\u597d\u540d\u5b57\u80fd\u8ba9\u4f60\u4e0d\u82b1\u4e00\u5206\u94b1\uff0c\u76f4\u63a5\u5360\u9886\u522b\u4eba\u7684\u5fc3\u667a\u3002\u540d\u5b57\u4e0d\u80fd\u592a\u666e\u901a\uff0c\u4e5f\u4e0d\u80fd\u592a\u590d\u6742\uff0c\u6700\u597d\u80fd**\u76f4\u63a5\u53cd\u6620\u51fa\u4f60\u7684\u5b9a\u4f4d**\uff08\u6bd4\u5982\u201c\u652f\u4ed8\u5b9d\u201d\uff0c\u4e00\u542c\u5c31\u77e5\u9053\u662f\u5e72\u561b\u7684\uff09\u3002<\/p>\n

\u53e6\u5916\uff0c\u4f5c\u8005\u4e25\u91cd\u8b66\u544a\uff1a**\u5343\u4e07\u5f53\u5fc3\u201c\u54c1\u724c\u5ef6\u4f38\u9677\u9631\u201d\uff01**
\n\u5982\u679c\u4f60\u505a\u7259\u818f\u505a\u6210\u4e86\u5168\u56fd\u7b2c\u4e00\uff0c\u5927\u5bb6\u4e00\u60f3\u5230\u4f60\u5c31\u662f\u7259\u818f\u3002\u8fd9\u65f6\u5019\u4f60\u8001\u677f\u8111\u888b\u4e00\u70ed\uff0c\u8bf4\u6211\u4eec\u54c1\u724c\u8fd9\u4e48\u54cd\uff0c\u7528\u5b83\u53bb\u5356\u53e3\u9999\u7cd6\u5427\uff01\u300a\u5b9a\u4f4d\u300b\u544a\u8bc9\u4f60\uff1a\u8fd9\u4f1a\u6b7b\u5f97\u5f88\u60e8\uff01\u56e0\u4e3a\u8fd9\u4f1a\u8ba9\u6d88\u8d39\u8005\u7684\u8111\u5b50\u6781\u5ea6\u6df7\u4e71\u3002**\u4f60\u4ee3\u8868\u7684\u4e1c\u897f\u8d8a\u591a\uff0c\u4f60\u771f\u6b63\u4ee3\u8868\u7684\u4e1c\u897f\u5c31\u8d8a\u5c11\u3002** \u4ec0\u4e48\u90fd\u60f3\u5360\uff0c\u6700\u540e\u4ec0\u4e48\u90fd\u5360\u4e0d\u4f4f\u3002<\/p>\n

### \u6838\u5fc3\u7cbe\u9ad3\u4e94\uff1a\u666e\u901a\u4eba\u8be5\u5982\u4f55\u81ea\u6211\u5b9a\u4f4d\uff1f
\n\u5b9a\u4f4d\u4e0d\u4ec5\u662f\u5356\u8d27\uff0c\u66f4\u662f\u4f60\u5728\u804c\u573a\u548c\u793e\u4f1a\u4e0a\u7684\u751f\u5b58\u6307\u5357\u3002
\n– **\u627e\u5230\u4f60\u81ea\u5df1\u7684\u7a7a\u4f4d**\uff1a\u522b\u53bb\u522b\u4eba\u5df2\u7ecf\u5f88\u725b\u3001\u5377\u5f97\u8981\u6b7b\u7684\u8d5b\u9053\u91cc\u6b7b\u78d5\u3002\u627e\u4e00\u4e2a\u522b\u4eba\u6ca1\u5e72\u8fc7\u3001\u6216\u8005\u6ca1\u5e72\u597d\u7684\u7ec6\u5206\u9886\u57df\uff0c\u6210\u4e3a\u90a3\u4e2a\u9886\u57df\u7684\u4e13\u5bb6\u3002
\n– **\u6700\u806a\u660e\u7684\u52aa\u529b\u662f\u201c\u9a91\u9a6c\u201d**\uff1a\u522b\u603b\u60f3\u7740\u9760\u81ea\u5df1\u4e00\u4e2a\u4eba\u95f7\u5934\u82e6\u5e72\u5c31\u80fd\u6210\u529f\u3002\u60f3\u8981\u5feb\u901f\u51fa\u5708\uff0c\u4f60\u5e94\u8be5\u53bb\u627e\u4e00\u5339\u597d\u9a6c\u9a91\u4e0a\u53bb\u3002\u8fd9\u5339\u9a6c\u53ef\u4ee5\u662f\u4e00\u4e2a\u5904\u4e8e\u98ce\u53e3\u4e0a\u7684\u201c\u597d\u884c\u4e1a\u201d\uff0c\u53ef\u4ee5\u662f\u4e00\u4e2a\u80fd\u8d4f\u8bc6\u4f60\u7684\u201c\u597d\u8001\u677f\u201d\uff0c\u4e5f\u53ef\u4ee5\u662f\u4e00\u4e2a\u201c\u597d\u5e73\u53f0\u201d\u3002\u501f\u52bf\u98de\u884c\uff0c\u6bd4\u81ea\u5df1\u957f\u7fc5\u8180\u5feb\u5f97\u591a\u3002<\/p>\n

—<\/p>\n

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# \u3010\u6bcf\u65e5\u597d\u4e66\u63a8\u8350\u3011\u300a\u5b9a\u4f4d\u300b\uff08Positioning\uff09 **\u4f5c\u8005**\uff1a\u827e\u00b7\u91cc\u65af (Al Ries) &#038 … \u7ee7\u7eed\u9605\u8bfb\u201c\u3010\u6bcf\u65e5\u597d\u4e66\u63a8\u8350\u3011\u300a\u5b9a\u4f4d\u300b\u2014\u2014\u5728\u4fe1\u606f\u5927\u7206\u70b8\u65f6\u4ee3\u5360\u9886\u5fc3\u667a\u201d<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-443","post","type-post","status-publish","format-standard","hentry","category-8"],"_links":{"self":[{"href":"https:\/\/wangqf.com\/index.php?rest_route=\/wp\/v2\/posts\/443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wangqf.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wangqf.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wangqf.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wangqf.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=443"}],"version-history":[{"count":0,"href":"https:\/\/wangqf.com\/index.php?rest_route=\/wp\/v2\/posts\/443\/revisions"}],"wp:attachment":[{"href":"https:\/\/wangqf.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wangqf.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wangqf.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}